Innovative Benefit Plan Strategies to Engage and Inform Employees

You work hard to provide your team members with benefits that meet their needs. But benefits communications are too often weighted down with jargon and overly complex messaging. Videos and other tools help, but they are just tools in need of an overarching strategy. 

We develop innovative benefits plan strategies that will breath new life into your plans, boost engagement and help your employees make the best decisions for their families.

Tipton also specializes in helping employees understand plan changes. We listen. We adopt strategies to reduce uncertainty. We can often change events that were initially perceived as
negative into opportunities for your benefits program to shine.

Our success in effectively managing HR and benefits change has helped us to become the trusted communications partner for over 150 corporate and healthcare clients.

How we can help you

  • Strategic communications planning
  • Leadership education and socialization
  • Focus groups and employee engagement
  • Peer research
  • Influencer identification and strategies
  • Demographic-based communications
  • Open enrollment communications
  • CDHP plan introduction/enrollment
  • Time away from work messaging
  • 401(k) enrollment
  • Defined benefit plan changes
  • Executive retirement
  • Retiree communications
  • Benefits portal development
  • Benefits program branding
  • Benefits publications

Recent successes: Introduced network changes (narrow and tiered networks; ACOs); introduced high-deductible health plans; introduced market-based compensation systems; increased awareness of benefits during and after open enrollment for numerous hospitals and healthcare systems; managed communications for hospital eliminating a defined benefit pension plan; supported the introduction of tobacco usage and spousal surcharge policies; managed change in compensation structure for nursing; rewrote and introduced all benefits policies; managed communications for a change in time away from work practices; developed high-end information packages for executive recruiting.

Communications Help Employees Embrace Benefits Change

Situation: The Benefits Department at a community hospital was faced with delivering two challenging messages to deliver to employees during the annual open enrollment period. First, employees would be asked for the first time to complete their benefits enrollment using a new online system, which replaced the hospital’s paper-based enrollment process. Just as critical, employee contribution rates would be increasing substantially.


Solution: Tipton Health Communications worked with the Benefits department to develop a comprehensive open enrollment communications strategy. Medical plans were re-branded to make it easier for employees to understand key plan attributes. Information was rewritten and reorganized to make it more accessible. Notices were sent at work and to the home. HR led an extensive education program including "lunch and learns" and tabling outside employee cafes. Key members of the leadership team were also recruited to support and explain the reasons for the changes.

Result: The number of employees who reviewed their benefits information and re-enrolled online leaped to 80%, the highest percentage that anyone in the Benefits Department could recall. Employees accepted the benefits contribution change without issue.