Tipton Health—the nation’s premier nurse-centric consultancy—continues its nursing excellence-focused strategic growth with the hiring of Sarah McCrudden and Whitney Moore.

Sarah will serve as nursing excellence data analyst and Whitney will serve as marketing communications manager. The pair will work collaboratively with the Tipton Health team of healthcare consulting professionals to support the firm’s more than 225 acute care nursing clients throughout the country.

“Whitney and Sarah bring in-depth knowledge and experience to Tipton Health. Their unique skills will enable us to better support our clients to help them achieve and maintain nursing excellence,” said Tipton Health president and CEO Daniel R. Tipton.

In her role with Tipton, Sarah will support nursing leaders and their teams in driving nursing excellence and quality patient outcomes by providing data tools, analysis and actionable insights. Her experience in healthcare data analytics, project management and performance improvement methodologies will support Tipton’s clients in achieving high levels of quality, safety and satisfaction outcomes.

Sarah spent the past 10 years honing her data and analytics skills in healthcare-specific environments, working most recently as a patient-centered care data manager for New York-Presbyterian Hospital. She holds a bachelor’s degree in marketing from Manhattan College in Bronx, New York.

As Tipton’s marketing communications manager, Whitney will help build awareness of Tipton Health’s brand and services in the healthcare market, while also providing expert marketing communications support to Tipton’s robust healthcare client base.

Before Tipton Health, Whitney worked for a Top 20 Critical Access Hospital developing, implementing and managing marketing and communications for the organization. In addition, her background includes significant experience in corporate branding and identity design. Whitney has a degree in both integrated media and Spanish from Pacific University in Forest Grove, Oregon.

About Tipton Health

Tipton Health is the nation’s premier nurse-centric consultancy, guiding more than 200 nursing teams to nursing excellence using the evidence-based Magnet® or Pathway to Excellence® frameworks. Tipton Health’s clients have a nearly 100% success rate in achieving designation. In addition, Tipton Health supports clients nationwide with award-winning marketing communications services with a focus on helping healthcare leaders effectively communicate with their various audiences. For more information, please visit tiptonhealth.com.