What can be more disconcerting than a change in your insurance plan’s medical provider network? Recognizing the potential angst that a planned change in its provider network could cause, The Ohio State University Health Plan leadership brought in Tipton to help manage member communications. Tipton conducted focus groups, met with senior university communications leaders to develop a comprehensive communications strategy and ensured the strategy and plan change were socialized with key influencers. All communications reflected the unique information needs of members, providers, leaders and university faculty. The straightforward, information-based campaign reduced anxiety about the change and ensured a smooth transition to the new network.